On 21th Nov., 2019, Belcholat Chocolate introduced to Vietnamese market the fourth type of chocolate – Ruby Chocolate. It’s the biggest innovation in chocolate in 80 years. Belcholat is the first chocolate brand to register Vietnam on the Ruby Chocolate worldwide map.


Ruby chocolate is a variety of chocolate introduced in 2017 by Barry Callebaut, which is among the world’s largest cocoa producers and grinders. Ruby chocolate is the biggest innovation in chocolate in 80 years. Made from the Ruby cocoa bean, it’s a completely new chocolate experience. Ruby offers an intense sensorial delight, a totally new taste experience: neither bitter, milky or sweet, but a tension of fresh berry fruitiness and luscious smoothness.

More than 10 years ago, one of Barry Callebaut cocoa experts discovered that components of certain cocoa beans could produce a chocolate with an exceptional flavor and color. Since then, they have been unraveling the secret behind this, leading to the discovery of the Ruby cocoa bean and creation of a totally new chocolate. Like grapes for fine wines, cocoa beans are influenced by the terroir in which they grow. Ruby cocoa beans grow under unique climate conditions and can be found in Ecuador, Brazil or Ivory Coast. Ruby chocolate contains no berries, berry flavor or colorings. Ruby chocolate unlocks dazzling taste experiences due to its unique fresh berry taste. The 4th chocolate next to dark, milk and white it offers innovation ideas for the next generation of your confectionery, bakery, ice-creams and desserts!

Ruby chocolate is recognized as the food trend for 2019 all over the world and as one of the biggest breakthroughs in decades according to chefs and chocolatiers. The innovative pink chocolate was featured in global entertainment shows such as Saturday Night Live, Masterchef and the Academy Awards. At this year’s ISM, the world’s largest trade fair for sweets and snacks, eleven brands announced the introduction of ruby chocolate in their products. Check out the crowdsourced platform to see an overview of launches by brands around the globe and what ruby consumer experiences are trending.

When using ruby chocolate be mindful that it is sensitive to moistureoxygen and light. We advise storing it in its original packaging to maintain the color and taste.